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Tips to Optimize Your Real Estate Photos for SEO

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  • Tips to Optimize Your Real Estate Photos for SEO

    SEO - Search Engine Optimization in which you will make your website appear on the first page of google for some specific search terms. For example, if you have a listing on your website and you want clients to see your webpage on the google first page when they type the name of your listing on the search tool without paying any fee for google adwords, you have to optimize your website for SEO.
    In this article, I won’t mention about how to practise SEO. I only mention some tips on image optimizing which many people miss when optimizing their website. Especially, in real estate market, images are the main objects to attract viewers. Optimizing image is the best way to open up your site to thousands of extra visitors.

    5 Tips To Optimize Photos for SEO
    1. Upload breathtaking photos: A picture is worth a thousand words. Especially a beatiful picture can lure viewers at the first sight. An appealing, bright and crips photo definitely will stir emotion of viewer when they see it. And do you know that in buying process, emotion is the key factor in selling things? Spectacular photos of the listing showing in your website will absolutely the reason for clients to schedule a showing. Some touch up on your photos is needed. If you can not edit by yourself, outsource real estate photo editing service!
    2. Optimize the image size: One of the factors which affects SEO score is page load time. The faster the page load time is, the better SEO score the website is. Due to that reason, it is suggested that high resolution images should be resized and optimal web size is 72dpi.
    3. Including keywords in the image’s name: There is a fact that the images’ name is indexed by search engine. So why not make use of this by using the property address in the file name. For example, you can name the front photo “35 Polding St_front” or the livingroom can be “29672 Ellendale Dr_Livingroom”. You no need to worry about the length of the file names. It is no matter how long it is, just need it to include the keywords. It is also great to include geographic words as well.
    4. Optimize title tag: Title tag is different from the file name. The file name is the name of the image when you save in on the computer. While the title tag appears when you hove over the image. The title tag can be used when you want to provide detail without providing caption.
    5. Create ALT tag: This is Alternative text which acts as an important part of SEO. It was originally created to serve the same purpose and convey the same information as the image. And when users get trouble in reading the images, ALT texts will assure that no information or functionality is lost. Normally, it is required to add ALT tag when uploading the photos to the blog or website, but many people who don’t know about SEO, quickly skip this step. Also, it is suggested to have rich ALT tag with keywords inside.
    After reading through these tips, which one did you use or which one you did not? It is pretty simple, but if you are new to SEO, you might not know about it. One thing you should remember is that optimizing image for Seo will help crawlers better index your webpage and from that give you a better ranking on search engines.
    Attached Files
    BEATCOLOR, a Vietnam based company, provides full of Real Estate Photo Editing Services and Real Estate Video Editing Service...
    Last edited by Beat Color; 26-03-2020, 02:54 PM. Reason: image optimizing, SEO, real estate photography, real estate agent