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Asda to sell homes!

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  • vicki2
    replied
    I think I'd agree ... I'm not snobby(well too much lol) and I certainly buy things at ASDA, but I honestly think I'd pass on a house from them. What are they going to called the sub divisions ...George Place, George Acres????

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  • tickeverybox
    replied
    This method was attempted years ago by a supermarket chain. It died a death then and it will do so again. They are working on the premise of cheap fees = high turnover but there is too much competition and just jumping on the housing market bandwagon with a half baked business plan will not convince the majority.

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  • OneofaKind
    replied
    I must say, it just doesnt feel right for ASDA to sell homes and the whole approach sounds wrong as well.

    As someone else said a lot of things done by the big supermarkets don't actually work properly and are actually not as competitive as we are led to believe

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  • vicki2
    replied
    It will be interesting to see how it works out for ASDA. Since they are a subsidiary of Wal-Mart, it has to be noted that in the U.S., they even tried selling caskets (so did Costco) and I don't think that's worked out too well.

    Also, bear in mind that American realtors take a much larger percentage (upwards of 5%) than here in the U.K. so realtors can share in a sale, split the commission and still come out better than estate agents here.

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  • brian
    replied
    I agree that buyers and sellers would probably benefit from a centralised system - my concern here is that it's simply a further fragmentation, with exclusive lists at different supermarkets, on top of the already confusing mix of estate agents covering different areas.

    And welcome to PW.

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  • rory_r
    replied
    What's the big deal

    Originally posted by brian
    Oh, lordy - it's got to be sad when supermarkets decide they can offer homes for sale in their stores!

    Anyway, Asda have decided that they can do this - but rather than have an estate agent look in a corner of the store, they'll just have the property showcased on a PC terminal:
    http://news.bbc.co.uk/1/hi/business/4948388.stm
    What's the big deal. If you've ever tried buying a house in the UK, you'll know theres no organised way of doing it like in the USA.You have to go from estate agent to estate agent and pay exorbitant fees at each if you want all the available listings. However if you live in the USA you can go to one of many sits and view all available properties, and set up walk-throughs, anywhere in the country. Why shouldn't the UK get with the program. It serves both the seller and the buyer.
    This ASDA program will employ real estate agents and surveyers and will cost less. I think it's a great idea.The estate agents have been fleecing and gouging the public for years and now a more efficient system will benefit everybody.

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  • MarkD
    replied
    Property Trial

    I don't think everything supermarkets try to do actually works and property sales may be on that may not. I seem to remember a few years back they were trialling post offices but that never moved forward. It will be interesting to see if property does work. My guess is that the others will sit back & wait for the result of the trial. If Asda rolls it out then everyone else will quickly & easily be able to replicate , theres no rocket science there after all.

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  • brian
    replied
    That's what I'm thinking - supermarkets are so competitive that once one offers a service, the others want in.

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  • MarkD
    replied
    If Asda are doing it then it won't be long before the others follow! I can't see anyone queing to get on the PC though, but I guess they'll offer the property service on-line too eventually!

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  • Jayne
    replied
    Bloody hell, it's about time the government stepped in now and stopped all this. A supermarket should sell tins of beans and stuff, not houses and everything else it can think of. Who's business will they ruin next? It'll be Asda TV soon and Sky will be gone.

    Jayne

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